An UTZ product claim is any on-pack or off-pack communication, with or without the use of the UTZ logo, that makes a direct or indirect reference to UTZ, and that is in relation to the offering or selling of a product. This includes any general reference to the sustainable or responsible sourcing of a product based on UTZ origin. UTZ reserves the right to take the final decision on whether or not something is considered a product claim.
The following examples are considered to be a product claim:
- If the member mentions UTZ or the sustainable sourcing of the product or ingredient(s) on an invoice to its clients;
- If the member refers to UTZ or the sustainable sourcing of the product or ingredient(s) in brand or product communications, including online, press, advertisements, point-of-sale;
- If the member refers to UTZ or the sustainable sourcing of the product or ingredient that has been delivered to them.